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🇬🇧 ICC PLENARY: Turning Marseille into a Capital of Creative and Cultural Industries through digital technology. How can Provence draw new creative 2.0 talents across the two shores of the Mediterranean? [🎧 🇫🇷 🇬🇧 ]

14/12/2021 | 16h05 - 16h55 | Présentiel & Digital


It is time for the African Creative and Cultural Industries, to unleash their digital acceleration and to overcome borders. Digital technologies (immersive technologies, big data, artificial intelligence, blockchain, 3D printing, etc.) have underestimated consequences on the processes of creation, production, dissemination and the relationship with audiences. If in certain cultural sectors, the relationship to technology is inherent to the production of works (cinema, video games), in others, digital technologies appear as an answer to the challenges risen by performance, accessibility and diversification. From Marseilles to Lagos, via Cairo, an overview of these new forms of culture and creation.

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